Potato Head Confirm Partnership with Purple for all International Communications


POTATO HEAD CONFIRM PARTNERSHIP WITH PURPLE
FOR ALL INTERNATIONAL COMMUNICATIONS

1st MAY 2019 – Purple are pleased to announce that we are now representing Indonesian lifestyle and hospitality brand Potato Head. Specifically, Desa Potato Head in Bali—a creative village of the futurewhich currently consists of the widely celebrated Potato Head Beach Club and Katamama hotel concepts.

 Purple have been activated to develop ongoing media communications and strategy for the existing venues, but also build up momentum prior to the official opening of the Beach House, a 168-room hotel and design collaboration with OMA, the acclaimed international architecture firm headed by Rem Koolhaas, as well as a new discotheque conceived in collaboration with DJ Harvey.

 With a mantra of ‘Good Times, Do Good’ Potato Head Beach Club is home to one of the island’s best sunset views, with four restaurants and bars, an infinity pool and large lawn, all overlooking the Indian ocean in Seminyak. The open-air, amphitheater structure, features an iconic façade comprised of colorful antique shutters salvaged from across Indonesia and plays host to music festivals, international DJs, local acts and a range of sustainability focused events.

 Designed with contemporary imagination and centuries-old Indonesian traditions, Katamama and each of its 57 suites has been hand-finished with sustainability top of mind. Custom-made midcentury-modern furniture, hand-dyed fabrics, locally sourced amenities, an outdoor lounge and contemporary artworks by Indonesian creatives make the hotel an atmospheric home away from home. Both current venues were designed by leading Indonesian architect Andra Matin.