Tourist boards look to their national cuisine to gain a competitive advantage



eTurboNews | eTN

Tourist boards look to their national cuisine to gain a competitive advantageTourist boards look to their national cuisine to gain a competitive advantageAs the travel industry’s recovery starts to gather pace, many tourist boards are looking to differentiate themselves from rival destinations by focusing on their cuisine rather than traditional natural hot spots, cities, or coastal locations. According to industry analysts, Destination Marketing Organizations (DMOs) for Turkey, Malta, and Indonesia have focused on their national cuisine to […]

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