Luckiest European travel hotspots of 2022



The Trevi Fountain is the most popular location to bring prosperity into your life with a popularity score of 9.7 out of 10.

Whether you’re looking to attract love, money or just positive vibes for the coming year, there are several destinations across the globe known for bringing luck to all who visit — but which lucky European hotspot is the most popular?

To find out, travel industry experts analyzed review data from TripAdvisor alongside online search data for popular auspicious locations across the globe.

This included the number of reviews, number of Instagram hashtags and global average monthly search volumes.

These factors were averaged to create a popularity score out of 10 and filtered to reveal the 10 most popular European destinations.

Lucky Hotspot Location Global Search Volumes Trip Advisor Reviews Popularity Score (/10)
Trevi Fountain Rome, Italy 187,000 103,054 9.7
Hagia Sophia Istanbul, Turkey 337,000 44,435 9.4
Charles Bridge Prague, Czech Republic 36,000 72,668 9.1
Blarney Castle Cork, Ireland 40,000 7,506 7.2
Casa di Giulietta Verona, Italy 22,000 12,060 7.2
Pont des Arts Paris, France 41,000 1,678 6.9
Pere Lachaise Cemetery Paris, France 4,700 6,724 4.4
Hill of Tara Meath, Ireland 19,000 689 3.8
The Callanish Stones Isle of Lewis, Scotland 8,500 1,676 3.7
Temple of Portunus Rome, Italy 1,700 136 0.1
= refers to joint rankings.

1. The Trevi Fountain is the most popular location to bring prosperity into your life with a popularity score of 9.7 out of 10. The fountain is one of three Italian locations listed in the top 10. The site ranks highest for TripAdvisor reviews at 103,054 and the second highest for Instagram hashtags with 626,666 posts documenting tourists’ trips to the famed fountain.

The level of luck you receive from your visit is dependent on the number of coins you toss over your left shoulder into the fountain. It is said that one coin will bring you back to Rome, two will bring you back to find love and three will not only bring you back to Rome to find love but will ensure luck in marriage as well.

2. Hagia Sophia comes in at a close second with a popularity score of 9.4/10. The stunning Byzantine Mosque resides in Istanbul, Turkey and is the most searched European site for those looking to attract good fortune with 337,000 search volumes each month. Located inside the Mosque is the ‘Wishing Column’. According to legend, the column secretes a healing liquid and brings luck to those who place their thumb into the hole within the pillar and spin a full circle.

4. With a popularity score of 9.1 out of 10, Charles Bridge is the third most popular lucky destination in Europe. This auspicious location ranks highest for Instagram hashtags (724,428), the highest not only in Europe but of all global locations analysed. Built in the early 1400’s, the Bridge adds to the beauty of the Czech landscape and is adorned with 30 statues lining the structure. It is said that rubbing the statue of St John of Nepomuk will bring you back to Prague and rubbing the plaque depicting a dog at the foot of a knight will bring you luck.

4. Ireland’s Blarney Castle (7.2/10) stands in fourth. One of two lucky Irish locations in the top 10, along with the Hill of Tara (3.8/10) in eighth, the castle receives 40,000 online searches globally each month and has accumulated over 102,000 posts according to Instagram hashtags. Blarney Castle’s luck is bestowed by leaning yourself back (through a railing) to kiss the stone, which in turn gives you the ‘gift of the gab’ also known as the ability to speak eloquently.

5. Casa di Giulietta or House of Juliet, receives a popularity score of 7.2/10, joining Blarney Castle in fourth. According to Instagram hashtags, Casa di Giulietta has amassed 81,259 posts and over 12,000 reviews on TripAdvisor. The House of Juliet, attached to the famed Juliet’s balcony, has an open air courtyard where tourists and locals alike declare their love in letters and attach them to the walls in the hopes that Juliet will help them with their happy ending. For further luck you have the chance to rub the bronze statue of Juliet that stands in the courtyard.

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